I've long considered that I work for Doc Searls. No, he doesn't pay me much. Well, anything. But what he now calls VRM is a powerful vision, and one worth working for.
Without an interoperable, user-centric/independent identity layer, VRM won't scale. It'll just be a bunch of special cases. Interesting, but no big bang. So that's the part of the VRM thing that I focus on in Higgins and related projects. What we need is an easy, universal way to project facets of yourself onto different "others" (including vendors) based on the context. That's what will enable VRM.